AB InBev and Netflix have announced an innovative multi-year global partnership that will feature co-marketing campaigns, live event integrations, and product activations across marquee Netflix titles and major live events. This alliance promises unique experiences for fans, combining beer and entertainment in fresh new ways around the world.
AB InBev, Netflix Unite Beer and Streaming for Global Audience
In a move that bridges the worlds of beer and entertainment, AB InBev—the company behind Budweiser, Stella Artois, and Corona—joins forces with streaming giant Netflix to launch an unprecedented global partnership. This collaboration stretches across both their global brand portfolios and Netflix’s expanding library of titles and live events, including major sponsorships, content integrations, limited-edition packaging, and digital promotions.
The partnership is designed to deepen consumer engagement at key moments where streaming and beer naturally intersect: sports, music, food, and comedy. AB InBev will act not just as an advertiser, but as a cultural experience provider, with co-branded campaigns rolling out for series such as “The Gentlemen” (UK), “Brasil 70 – A Saga do Tri” (Brazil), and “Culinary Class Wars” (South Korea). The alliance extends into live events—Cerveza Victoria recently sponsored the Canelo vs. Crawford boxing match, and AB InBev will advertise at Netflix’s live NFL Christmas Day Game in 2025. There’s more ahead, including shared activations for the 2027 Women’s World Cup.
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The AB InBev–Netflix partnership signals a future of creative cross-brand campaigns—themed beer packaging, exclusive activations, and shared live moments—that will make streaming even more social and memorable. As mentioned in AB InBev’s official news release, this deal sets a new benchmark for multi-market partnerships, blending the worlds of entertainment and beverages for unparalleled audience engagement.
